E.L.F. Kiss & Tell

e.l.f. is a low budget yet high quality makeup line that is aimed at teens to young adults. For this particular campaign, my partner and I focused on their Kiss & Tell makeup line.
The campaign allows users to interact with the brand on social media to contribute their first kiss stories to be featured. By viewing the print ads, the viewer is then directed to
a microsite to read the story that corresponds with the ads, find where the products are sold, and then contact e.l.f. with their personal story. 

For educational uses only.