Reading Draft Soda
Since 1921, Reading Draft Soda has handcrafted old-fashioned soda with a taste and experience you’ll never forget. The family owned business is part of the timeless tradition of Pennsylvania Dutch culture, which is why my team and I re-branded Reading Draft Soda to revive and celebrate it. This concept is brought to life by its traditional color palette and quirky personality of a ‘ferhoodled’ hybrid dutch language that’s used throughout the campaign.
For educational uses only.